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YOUTUBE CHANNEL
LEARNING AND DEVELOPMENT LAB
FE & PE EXAM
RECOMMENDED READINGS
FUTURE OF WORK
INSIGHTS
Episode AECPM 102: What if the biggest barrier to project success isn’t technical knowledge — but behavior? In this episode, host Fiona Johann sits down with Colin George, MBA, Managing Partner at Talent Matters LLC, to explore why AEC project managers often hit a wall when transitioning from technical expert to people leader. Colin shares a powerful framework for understanding what lies beneath the surface of high performance — and makes the case for why the skills we often call “soft” are actually the hardest ones to master.
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Colin George uses the analogy of a tree to explain holistic PM performance. What’s visible above the surface — education, certifications, technical skills — are eligibility factors that answer the question: can this person do the job? What’s below the surface — behaviors, interpersonal skills, and leadership attributes — are suitability factors that answer: will this person perform, stay engaged, and influence others to achieve results?
Most AEC project managers are responsible for delivering projects through people, but without formal supervisory authority. That means they must rely entirely on personal influence, trust, and relationship-building to get work done. This creates a unique challenge: they are accountable for outcomes they cannot enforce through hierarchy.
When engineers and architects are promoted to project manager roles, they are often expected to shift from doing technical work to leading through influence — with little preparation for that transition. Without targeted development, firms may unknowingly set these professionals up to struggle. The skills that made them great engineers don’t automatically translate to effective people leadership.
Colin describes how the skill mix shifts across three roles common in AEC firms: engineer/architect, project manager, and office manager or business unit leader. Technical skills dominate early in a career, but interpersonal skills grow in importance at the PM level — and leadership skills become the defining factor at the executive level. None of these skills disappear; their relative importance changes.
Based on over eight years of behavior assessments with engineering and architecture firms, Colin and his team have observed a consistent pattern: project managers come into their roles having mastered achievement-oriented behaviors like being analytical, self-motivated, organized, and persistent. However, the interpersonal behaviors — confidence, directness, assertiveness, and presence — are significantly underdeveloped.
Colin challenges the common label of “soft skills” as misleading. In his view, technical skills are difficult to learn — but the hardest thing to do is get work done through people. Leading through influence, maintaining accountability, and building trust without authority are far harder to master than any technical discipline. He intentionally uses the term “hardest skills” to reflect that reality.
Beyond interpersonal skills, Colin identifies specific leadership behaviors AEC project managers must develop: comfort with taking risk, maintaining accountability, taking ownership of decisions, and creating an environment that motivates others to achieve. These behaviors require intentional development — they don’t emerge automatically from technical experience.
Colin’s advice to firm leaders: think holistically about PM development. Rather than treating leadership training as a separate add-on, firms should integrate interpersonal and leadership skill development alongside technical training — and begin this preparation before people are placed in PM roles. Mentorship, modeling, and behavior assessments are all practical tools for building this pipeline.
A behavior assessment helps project managers understand which behaviors are expected for success in their role — and how their current behavioral patterns compare. Rather than addressing what’s visible on a resume, these assessments go beneath the surface to identify gaps in interpersonal and leadership skills, giving individuals a personalized picture of where to focus their development.
When asked to distill his advice to one takeaway, Colin challenged firm leaders to treat the project manager role as a true leadership position. Leadership, in his view, boils down to one word: influence. And influence is built through behavior — not words, but consistent actions. Investing in holistic PM development that builds the hardest skills is what will have the greatest impact on project success.
EMI training offers comprehensive programs to develop the hardest skills project managers need to lead successfully. Gain the tools to influence teams and deliver projects with confidence.

Your Host

Guest Expert
Managing Partner at Talent Matters
Collin served in the US Army active component from 2007 to 2015 and currently still serves in the Army as a reservist. During his time in both the active and reserve components, Collin has held a broad range of leadership responsibilities ranging from company leadership to his current position as a Battalion Commander. He has led Soldiers in multiple combat tours in Afghanistan to missions in the Pacific theater in support of various training mission types.
In 2015, Collin joined Talent Matters LLC. Talent Matters is a full-service talent management firm that provides predictive talent analytics and training that help people and organizations grow. Collin’s areas of expertise include the effective use of assessment tools for talent decisions and leadership development training.
His academic experiences include a BS in Business Administration from Carson Newman University and an MBA from Syracuse University. He is also a graduate of the Command and General Staff Officers College at Fort Leavenworth, Kansas.
Join EMI training to build essential leadership and interpersonal skills. Empower your career with proven strategies to lead projects through influence and collaboration.
Learn About People Leadership Training For AEC Professionals →
Resources Mentioned:
Talent Matters
Talent Matters helps you gain a competitive edge through your people. They understand that an organization rises or falls based on the effectiveness of its leaders and people. Their sole focus is to help you Select, Develop, and Retain high performers. When selecting people, Talent Matters ensures your interviews reveal the right behaviors to support strong hiring decisions. When developing leaders, their skill-based model and process unlock hesitancy and empower leaders to manage with boldness, compassion, and skill. This is your Performance Advantage. To chat directly with their team, visit talentmatters.net.
This post was optimized to help you quickly find answers. For the full discussion, please listen to the audio episode or watch the video above.
Fiona Johann, PMP, AEC PM
Co-hosts of The AEC Engineering Project Management Podcast
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