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YOUTUBE CHANNEL
LEARNING AND DEVELOPMENT LAB
FE & PE EXAM
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BLOGS
YOUTUBE CHANNEL
LEARNING AND DEVELOPMENT LAB
FE & PE EXAM
RECOMMENDED READINGS
FUTURE OF WORK
INSIGHTS
Episode AECLP 368: Urban mixed-use leadership requires aligning diverse stakeholders, community interests, and funding to deliver transformative development projects. This episode delves into the complexities of managing large-scale urban developments and the essential communication skills needed by technical professionals. Listeners will gain insights on combining strategic leadership with public engagement to achieve lasting urban impact.
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Urban mixed-use leadership involves managing and coordinating diverse stakeholders, disciplines, and community interests to successfully deliver large-scale development projects that integrate residential, commercial, and entertainment uses. It encompasses strategic communication, planning, and collaboration to align funding, vision, and public support.
Key challenges include aligning diverse stakeholders, managing community expectations, securing funding, and coordinating multi-disciplinary teams. Leaders must effectively communicate project benefits and negotiate community benefits agreements to gain public support.
Technical professionals contribute by focusing on their expertise while collaborating with planners, financiers, and public engagement specialists. They must also develop skills in public communication and negotiation to help build community trust and project support.
Effective strategies include transparent, authentic, and frequent communication across all phases, using both traditional and digital platforms. Engaging the community early and building trust are critical to securing and maintaining support.
A strong program manager coordinates the many moving parts of complex projects, manages schedules and costs, advises on delivery methods, and ensures all stakeholders remain aligned. They also drive public engagement efforts to sustain project support.
Community benefits agreements ensure that large investments positively impact not just the immediate project area but also surrounding communities. These agreements often include affordable housing, workforce development, and improved public infrastructure.
Leaders must be skilled in aligning diverse interests, communicating complex project details clearly, negotiating with multiple parties, and maintaining transparency to build trust among communities and investors.
Leadership must create compelling value propositions, secure community buy-in, and continuously engage with policymakers and the public to differentiate projects and maintain competitive advantage in attracting events and investment.
Professionals should develop community engagement, communication, and leadership skills alongside technical expertise. Empathy, transparency, and the ability to collaborate across disciplines are crucial for project success.
Learn to lead complex urban projects with confidence by mastering communication and collaboration strategies in our EMI training programs designed for AEC professionals.

Your Host
Most AEC organizations are too busy to focus on attracting, developing, and retaining talented professionals, making it hard to grow. Through his work at EMI, Fasano utilizes a proven framework to help organizations, both public and private, build professional development plans, programs, and tools that help them attract, build, AND maintain strong teams and grow sustainably.
Fasano has written a bestselling book entitled Engineer Your Own Success (by IEEE-Wiley Press), and under his stewardship, EMI has built a massive content platform including 10 active podcasts, 3 YouTube channels, and a popular blog dedicated to helping AEC professionals become better managers and leaders.

Guest Expert
Vice President, Advisory & Planning and Texas & Louisiana Region Lead, Communications Advisory Services at WSP in the U.S
Join EMI training to enhance your ability to manage large-scale mixed-use developments and deliver successful community-focused projects.
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Resources Mentioned:
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Anthony Fasano, P.E., AEC PM, F. ASCE
Engineering Management Institute
Author of Engineer Your Own Success
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