How a Client Debrief Process Improves PM Performance
Project debriefs are helpful to improve your firm’s management processes, cost estimating or client communications. Mostly, these debriefs are internally focused. “How did we do? Could we reduce costs here or schedule things better there? Were we on time and on budget? Why or why not?” AEC firms get the majority of new work through […]
How Engineering Project Managers Empower Brand Value and Client Experience
My team recently presented a workshop on personal branding for engineering and construction professionals through a trade association in Michigan. The attendees ranged from superintendents, engineering project managers, and estimators to vice presidents, business developers, and owners. One thing they all had in common was the need to communicate a value proposition to project partners […]
Eye-Opening Reasons Why a Brand Ambassador Role Will Make You More Successful
When I became a partner at my marketing consulting firm 20 years ago, I didn’t think of myself as a brand ambassador. I thought it was enough to list my title and perform excellent work. While credibility and quality results are important for sustainable leadership, the age of information (and now AI) require more of […]
Why Personal Brand Messages Matter for Your Career
Having a personal brand is a differentiator for your career. Why? You are part of a dynamic and mobile work culture. Your career isn’t defined by how much time you spend “in the office.” It’s defined by your unique contributions. To demonstrate your value and engagement with the industry, your personal brand becomes highly valuable […]
How to Leverage Your Personal Brand for Business Success – Ep 334
In this episode, I talk to Dawn Wagenaar, principal and brand strategist at Ingenuity Marketing Group, about how building a strong personal brand can boost your career and open doors to success, whether you’re just starting out or a seasoned pro. ***The video version of this episode can be viewed here.*** Engineering Quotes: Here Are […]